Another info-graphic, I'm a sucker for them I'm afraid but combine it with a a bit of psychology and I hope this will make a bit of informative fun for your ride home reading.
Apparently there's lots of subconscious meaning and science behind the colours of brands that infuse our lives on a day to day basis, from "appetite inducing" red to "playing it safe" blue.
The "Unicorns" (I had to look it up - to make it easier for others who like me are not down with the kids - its a company that has a value of over $1billion ) are mostly favouring black.
So how does this relate to what I know and do? Perhaps from a recruitment perspective, maybe theres some science to be applied when putting colour into your own CV and the oh so important ideal of personal branding.
From a marketing perspective when thinking of my company branding and communications? Have we got the colour / target market psychology correct?
I'll let you be the judge of that.
Happy Tuesday evening.
It’s not just tech startups that key in on colour to help differentiate their brands. Companies, including some of the best-known consumer brands, have focused on colour in their branding, advertisements, and communications for years. Red is a color that allegedly stimulates appetite. That may explain why fast-food restaurants like McDonald’s, KFC, Pizza Hut, Wendy’s, and Popeye’s all heavily use red in their brands. Black is all about the feeling of sophistication. Some of the largest luxury brands in the world use black as a primary branding color, including Chanel, Michael Kors, Prada, Dior, or Georgio Armani. Blue is viewed as productive, but not invasive. It has been the color of choice for large corporate brands like IBM, AT&T, and Forbes. Lastly, green is a symbol of fertility, and pink is chosen for a feminine feel.