Having attended quite a few conferences throughout 2015/16, all of which were hosted by the In-house Recruitment Network, there has been one subject at the core of these events and it's a subject which continues to swim around year-on-year. Employer Brand. 

It seems that so many companies are struggling to get this right or generally struggling to tell their story. Lots of companies do not feel their brand is 'sexy' enough and brand awareness continues to top the poll of challenges for many businesses, particularly those who operate in B2B. I found this article on Recruitment Buzz which I found very interesting so wanted to share it! It's definitely worth 5 mins of your time.