June's soaring temperatures boosted supermarket sales by record levels and sent overheated Britons in search of ice cream.
Well it's all cooled off a bit now, but if the stats below are anything to go by, then our office was almost single-handedly responsible for those additional ice creams!
So, who likes what? With a wide and varied age range in our place I can safely say that some of our kids only remember a Feast from the second time around! Some will go for a gut busting Magnum, whereby some will go retro and have a Jubbly!
Whatever the case, when purchasing these lovely pieces of cool joy, I only have one piece of advice - the private label versions of the classics are never as good - so be generous and go branded every time!
Be it a Cornetto or a Fab, fork out the extra cash, get the brands in and everyone will be happy!
June's soaring temperatures boosted supermarket sales by record levels and sent overheated Britons in search of ice cream. Research firm Nielsen said major retailers enjoyed the largest annual revenue rise for four years, up 4% compared to June last year. Sales of hand-held ice creams rose by 24% as the UK basked in its hottest June since 1976. More people also dined al fresco, with demand for quiche up 11%. Mike Watkins, Nielsen's UK head of retailer and business insight, said: "The early summer weather gave supermarkets a much-needed shot in the arm."