Hubspot have just released their official list of the most hated buzzwords and jargon used in selling emails.
In a world where "selling" takes place as much over email, social media or account based marketing as it ever did over the phone (back in the "good old" days for an xennial like me!), the need to craft your written words is more essential than ever.
We need to train our sellers to be more creative with their language, to become much more original wordsmiths than "jump on the bandwagon" trend followers in order for our propositions to stand out in a crowded market.
In fact it tends to be that less is far, far much more when it comes to writing these days.
"Your prospects don’t have the desire to translate a buzzword-laden explanation or email into plain English. Not only do clichés and jargon harm your credibility, they also sap your prospects’ patience and make your message less effective. Unless you’re using industry-specific jargon (correctly), try to eliminate the words and phrases that kill your sales emails."
Here's the list that Hubspot have come up with, any of these part of your patter?
Push the envelope Disrupt Innovate Leverage Get our ducks in a row Streamline Drill down Take it offline Interface Boil the ocean Align Synthesize Touch base Circle back Give 110% Move the needle Architect Put it on the back burner Cast a wide net Lean in Raise the bar Move up the value chain Run it up the flagpole Spend calories doing X Flex your X muscle Take a step back Circle the wagons Punt (an idea) Peel the onion Build it from the ground up Deep dive Paradigm shift Synergy Core competency Game-changer Window of opportunity Wheelhouse Low-hanging fruit Bandwidth Learnings Big picture Many moving parts Hard stop 360 view Outside-the-box Next generation Intentional Progressive In-agreeance Mission critical Revolutionary Leading Cutting-edge High-tech Forward-thinking Dynamic Proactive Bleeding-edge Impactful Actionable Granular Viral Scaleable Robust Cut and dry Transformative Integrated Holistic