I always read Bridgethorne's blog with interest, theres some great insight so if you work in FMCG sales & marketing I'd highly recommend subscribing.

Today's release is really interesting as we work with lots of challenger or UK start up brands here at PIE.  We're always envangelising the career & personal opportunity in progressing with exciting SME's on the growth path, this is just another great reason to get involved.

With talk of Millenial's distrust of bigger brand strategy, brand snobbery & the instagram junkies, & the quest for authenticity in terms of taste & brand ethics, theres a lots of mileage in this...