It's official - The beauty parade has just turned into "possibly " the next biggest sales platform.

No longer just a brand showcase, by introducing the tagging feature, Instagramers will be able to seamlessly aquire their most coveted products with a simple click. Straight to purchase page.

In the bag.

For anyone that doubted the commercial credibility of Instagram, or the ROI, now might be the time to pay attention.

What next?

For me - better stop blogging and enhance our instagram profile!

For FMCG Marketers - Opportunity awaits.