I came across this article today that puts a really interesting and personal view on the relationship between shopper marketing teams and their Brand Manager counterparts.  It's a US article, but it had me wondering how the land lies between UK FMCG marketers.

There's always the age old battles between traditional sales & marketing teams, striving for the same goals but perhaps coming from different directions, at different speeds, but where does Shopper Marketing fit in your business?