I've just been reading about the furore caused by Greggs new advert for Christmas and I have to ask the question, could a sausage roll offend quite so much?
The answer - yes of course it could and Greggs and their advertising agency knew this all along. How often does an unoffensive advert get space on the BBC News website? - Never, right?
Personally it doesn't offend me at all and in fact I chuckled heartily and showed it around to a couple of people. However, without the outrage caused I would never have seen it at all!
And so here I am, adding to the press these guys are getting but also thinking it's a very smart bit of work on Greggs part.
Greggs the bakers has apologised for swapping Jesus for a sausage roll in a promotional image for its advent calendar. It shows a nativity scene with three wise men gathered around a pastry instead of Christ. Christian Twitter users said the advert was disrespectful to their religion. "I'm glad Christians kicked off and Greggs apologised," wrote one Twitter user. "No other religion would stand for that nonsense." Other people joined in calls for organisations to "respect all faiths equally". Greggs has apologised for the image, saying it hadn't planned to upset anyone. "We're really sorry to have caused any offence, this was never our intention," the firm said in a statement.