This week, there’s one topic of conversation that seems to be everywhere. Nope, not talking about the World Cup (beautifully toned men, running around in shorts and getting very sweaty in the Russian heat… why on EARTH would we be talking about that!?)

This week, all I seem to hear is talk about our pets. Our fluff balls, our fur-babies <3

The love our nation feels for our four legged pals is real, and our favourite pet food brands are ALL OVER this.

At the forefront of this is Lily’s Kitchen. Hats off to the marketing pups there, I can’t stop seeing the Lily’s logo everywhere! Whether it be proud sponsors of “Bring Your Dog To Work Day” (that’s tomorrow FYI, so you still have time to butter up your boss!) or last week, when they won The Grocer Gold Award for the SME Brand Of The Year; great news for the ethical indies fighting for the shelf space against the big giants!

And now, they’re an official partner of Pride in London 2018 (check out these GORGEOUS rainbow tins here… Lily’s Kitchen will donate 75p from every Full of Love and Pride dog tin and 30p from every Full of Love and Pride cat tray sold to Stonewall, an LGBT Equality Charity.)