I'm sure that most of you have seen StudioYes's recruitment video featuring 'Theresa May.' If you haven't had the pleasure to see it yet, I've kindly attached the link for your amusement HERE.
Firstly, it's very funny & topical (and let's be honest, it's probably how she feels most days at the moment!) But more importantly, this video has put StudioYes and their recruitment drive firmly in the eyes of social and professional networkers everywhere.
Whilst I shouldn't shoot myself in the foot as a digital recruiter, it should be noted that to get your jobs and vacancies seen can be hard and costly. This method of advertising could prove to be an amusing, yet effective way to get noticed in a busy market where lots of companies are looking for top talent!
The 31-second video was viewed over 25million views in just four days – most of which came exclusively from social media streams. One week from launch, StudioYes now put that number closer to 40million; it’s safe to presume that the company achieved it’s goal. The campaign also proved that the agency – even when promoting a relatively niche recruitment drive – is capable of delivering powerful campaigns without the need for nearly any of the traditional marketing routes.