I LOVE a new e-commerce development and I believe this one is going to be a real game changer.

Instagram is enabling a fast shop checkout for consumer brands and retailers marketing on their site, meaning you never have to leave the app, (saving your thumbs some serious navigation).

I recently wrote about celebrities and influencers leveraging Instagram to drive product sales. This new online shopping method from Instagram opens up a whole new world of possibility that may even help make the next 'self made' billionaire!

Companies such as Nike, Burberry & Zara are trialling this in the US, but I'm sure it won't be long before we see this feature over this side of the water.