I LOVE a new e-commerce development and I believe this one is going to be a real game changer.
Instagram is enabling a fast shop checkout for consumer brands and retailers marketing on their site, meaning you never have to leave the app, (saving your thumbs some serious navigation).
I recently wrote about celebrities and influencers leveraging Instagram to drive product sales. This new online shopping method from Instagram opens up a whole new world of possibility that may even help make the next 'self made' billionaire!
Companies such as Nike, Burberry & Zara are trialling this in the US, but I'm sure it won't be long before we see this feature over this side of the water.
Instagram is transforming e-commerce by making it easier than ever to shop online, with the introduction of checkout. The new feature unveiled Tuesday allows users to make purchases in the Instagram app from more than 20 brands, including Nike, Zara, Anastasia Beverly Hills, and Revolve.