Happy 150th Anniversary Kraft Heinz.
And what a better way to celebrate than by partnering with your no.1 fan, Ed Sheeran, on a special edition bottle, charmingly entitled 'Tomato Edchup'.
I'm definitely a take it or leave it kind of girl when it comes to ketchup - I don't have any in my house, but I must admit I am already excited about purchasing the limited edition bottle. I am what they describe as the 'ultimate consumer' - totally gullible and will buy anything if it's shiny, special and new.
White Walker Johnnie Walker Whiskey...do I drink whiskey? No. Did I buy it? Absolutely! Why? Because I love Game of Thrones.
Coca-Cola did 'Share a Coke' with personalised name bottles. I think I must have gone to about 50 different supermarkets just to find Alice. I loved it! I even bought my cat's names.
There are so many more great re-branding's out there: Marmite Gold Tub, Skittles Gay Pride packets and Innocent 'The Big Knit' to name but a few. What are your thoughts? Do you think that limited edition bottles are worth it? Would you buy a limited edition bottle of a brand if it partnered with something you were passionate about (even if you didn't like the product?) Or am I the only 'ultimate consumer' who is willing to admit to it!
Rebranded as Tomato Edchup and sporting an image of a Sheeran lookalike tomato, the bottles will hit the shelves in supermarkets later this month.Read the original article here
Ed Sheeran loves ketchup. Heinz loves Ed Sheeran. And now Ed Sheeran and Heinz have made “Edchup” a reality just in time for National Ketchup Day. It’ll be available to purchase soon! pic.twitter.com/nphbarcRFc— Eric Alper 🎧 (@ThatEricAlper) June 6, 2019
Ketchup...Edchup... Same thing. 🤷♂️🍅— Pittsburgh Post-Gazette (@PittsburghPG) June 5, 2019
The limited edition ketchup tips its hat to Ed Sheeran with a new label. Instead of a regular tomato dangling from a vine, it’s a tomato wearing sunglasses. https://t.co/1mpIlYaF8S
While "Share a Coke" isn't in stores at this time, you can visit https://t.co/hqcUtasUFS to create your personalized bottle. Thanks for being a fan!— Coca-Cola (@CocaCola) June 4, 2019