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Give your LinkedIn profile some love!

By Sarah Wixon

With huge numbers of candidates now actively looking for work, there is more competition than ever when it comes to making yourself stand out to prospective employers and recruiters.

There is a plethora of articles around best practice if you start digging about for them, a great one from The Muse can be referenced below. To save you some time, we've put together some of our top tips to help you get your profile bang up to date and help you catch the attention of the people who can help with your job search.

1. Make it Personal!

  • Your profile needs a photo. A nice photo. And by that we don't mean professionally taken, more like in a professional pose. Not a snap of you clutching your cat or your pint. Save those for Facebook or Instagram. Profiles that don't have pictures look vaguely suspicious... what are you hiding??
  • Get your own URL not just the one LinkedIn assigns you. You can customise it with your name, your job title or what you do. Click here for instructions on to get this set up. Here's a couple of our own PIE examples:
  1. https://www.linkedin.com/in/sam-gray-consumer-recruiter/
  2. https://www.linkedin.com/in/alanfecampsaasrecruiter/
  3. https://www.linkedin.com/in/melaniechurcher/
  • Show the world who you are with an engaging headline! You can keep changing this too. Here's some examples of PIE employee headlines:
  1. Senior Consultant - Specialising in Automotive Technology, Software & Dealer/OEM Services at PIE Recruitment
  2. Helping B2B SaaS Companies Scale Great Teams 🚀 Leadership | Sales | Customer Success | Marketing
  3. Consultant - Sales & Marketing - Consumer Markets at PIE Recruitment
  • Summarise! Who you are, what you do, your key skills and attributes that make you great at what you do. Again, here's a couple of examples of our own to give you a flavour and remember these are SEO friendly and can help you appear on searches.
  1. https://www.linkedin.com/in/aliceswatton/
  2. https://www.linkedin.com/in/sam-gray-consumer-recruiter/
  3. https://www.linkedin.com/in/sarahwixon/

2. Get Engaged!

Nope, not in the romantic sense, you need to be engaging with your markets and industry.

  • Share content - your own, your colleagues, articles you read and find useful, industry news - and the more regularly you can do this, the better.
  • Create posts - go on... put yourself out there. This really does get easier with practice. Why not start by commenting on other peoples posts? Or just jump straight in with a piece published on Pulse! Be brave!!
  • Don't neglect your own job description. Give it a spring clean - make sure recent achievements are on there as well, not just the basics of what you do day to day. But for God's sake, don't write War & Peace in this section - keep it succinct!

3. Get Found!

  • It's basic but INCLUDE YOUR CONTACT DETAILS. You'd be amazed by how many people simply don't. And it takes time for people (recruiters/employers) to try and find them if you haven't - they may be tempted to move onto the next profile if you don't make it nice and easy for them.
  • Use the 'Open to Opportunities' feature to show prospective employers and recruiters that you're looking. You can use the privacy settings to control who can see this. LinkedIn has also recently added a profile photo overlay for those who find themselves on the market as covid career casualties to make it even more clear that you're on the market.


When you’re not looking for a job, it can be easy to ignore your LinkedIn profile. Sure, you add people you meet at networking events as contacts and accept requests as they come in, but everything else? Eh, you’ll get to it when you need to. While we definitely don’t recommend this approach (hey, the recruiter from your dream company finding you and offering you a job? It could happen), we get that there are times you need a total LinkedIn overhaul. And for those times? We’ve got you covered with our list of these 31 best LinkedIn profile tips. Here, we’ve compiled everything you need to know—from crafting a stunning summary to selling your accomplishments, projects, and skills—in one place. Read on for expert-backed ways to make your profile seriously shine—and start getting noticed by recruiters.

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