Nestlé is slashing sugar and salt across a range of its cereal brands to make them non-HFSS. What is HFSS? This refers to food and drink products that are high in (saturated) fat, salt or sugar according to the Department of Health's Nutrient Profiling Model. Foods that score four or more, and drinks which are one or more, are classed as HFSS.
On 27 July 2020 the government launched its tackling obesity strategy, to empower adults and children to live healthier lives. Obesity is one of the greatest long-term health challenges this country faces.
Today, around two-thirds (63%) of adults are above a healthy weight and of these, half are living with obesity. We also have 1 in 3 children leaving primary school already overweight or living with obesity.
By the end of 2021, up to 16% less sugar and 50% less salt will be used across Coco Shreddies, Frosted Shreddies, Honey Cheerios, Nesquik, Cookie Crisp and Golden Nuggets.This was equivalent to removing an estimated 59 million teaspoons of sugar and three million teaspoons of salt from its products
The changes will mean that the products will no longer have any red traffic lights under the government’s front-of-pack labelling scheme! But will these cereals still have that great taste!? Regardless big shout out to Nestle for starting to make a difference - who will be next?
Nestlé is slashing sugar and salt across a swathe of its cereal brands to make them non-HFSSRead the original article here
The reformulations are part of an ongoing 18-year strategy to improve the nutritional profile of Nestlé's cerealshttps://t.co/ERi7MYwVrI— The Grocer (@TheGrocer) October 9, 2021
Interesting read in @thegrocer, some #brands are having to reformulate their #recipes in order to fit upcoming #nonHFSS guidelines. All our products are under 5% sugar, whilst still delivering the #sweet taste of dreams!— Boka Food (@DeliciousBoka) October 8, 2021