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Influencer Marketing - A wake up call

By Daniel Pincott

Using online influencers to promote or 'appear to use' their product has become a huge part of a company's social and marketing communications strategy. 

I've noticed that lots of my clients look for candidates with strong influencer connections or they experience working with influencers for certain categories of the business to help promote their product. But, sometimes it can go too far it seems as this article I came across shows!

I doubt that most people who promote a Flake or the newest FIFA computer game would think twice about this kind of law suit, but for finance products that operate on the darker side of the market, it does seem a bit risky don't you think?

Obviously, there is a difference between hyping a company that turns out to be a financial fraud as it seeks to raise funding and promoting a legitimate company’s products. Most influencers are doing the latter, not the former. But that doesn’t mean that the Centra Tech lawsuit should be ignored. To the contrary, it highlights the fact that while it’s easier than ever for individuals to cash in on their influence, it’s also easy for them to be dragged into situations that can expose them to serious legal headaches.

Read the original article here
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