Using online influencers to promote or 'appear to use' their product has become a huge part of a company's social and marketing communications strategy. 

I've noticed that lots of my clients look for candidates with strong influencer connections or they experience working with influencers for certain categories of the business to help promote their product. But, sometimes it can go too far it seems as this article I came across shows!

I doubt that most people who promote a Flake or the newest FIFA computer game would think twice about this kind of law suit, but for finance products that operate on the darker side of the market, it does seem a bit risky don't you think?