I love an infographic & I had to share this one from Adobe's CMO.com.
It's looking back at the last 25 years of digital advertising and some of the milestones that happened along the way.
Some of you won't be old enough to remember life before search engines - but there was one. I actually still have a number in my phone, wittily entitled Clever Number to which we used to text questions in the early hours of the morning when an (often) alcohol fueled debate was raging over who played who in some film or another - or something similar. Nowadays we can get the information in seconds and we take that for granted but it was a lot harder to come by back then!
Another reason I loved this infographic is it's a reminder that some innovations have been around for longer than we might think - who would have guessed Google adwords/pay per click debuted in 2000? And although not mentioned here, who remembers Lycos and Ask Jeeves, popular search engines in their day but consigned largely to ancient history now.
I feel old!
It’s fascinating to look back through this timeline and imagine a world of digital marketing without Search Engine Optimisation (SEO), which only emerged as a discipline after the arrival of Google in 1998, pay per click advertising (arrived with Google AdWords in 2000), social media (LinkedIn launched in 2003 and Facebook in 2004) – and broadband internet. Prior to 2005, anyone encountering digital advertising was doing so over a dial-up connection. We’re accustomed to thinking about the launch of the iPhone in 2007 as a major turning point for digital – but it’s impressive how many other major turning points digital advertising had already negotiated by then.
Read the original article here