I don't know about you but I am getting a little tired of reading the same old news over and over...and yes I mean the dreaded Coronavirus.
So, when I saw that the results were in for Britain's Biggest Brands of last year I did a little dance round the house.
If you are a bit of an FMCG geek like me then this article is a great read and something to take your mind off current affairs.
However, if you just can't be bothered to scroll through the many pages, I've made your life much easier and summarised what is going on below - you're welcome!
- The usual suspects remain at the top with Cadbury taking the No.1 spot, Coca-Cola at No.2 and Nestle at No.3 - all in growth and all maintaining their spot from last year.
- We have also seen the same brands maintaining a spot in the Top 10 apart from Muller who are having a bit of a torrid time of it.
- Muller have dropped from No.9 to No.12 with a 12% decrease in sales YOY. For the 2nd year running they have posted the biggest fall in value and this can only be because consumer habits are moving towards healthier alternatives.
- It isn't all doom & gloom though. Alpro are up 3 places and 5% in sales YOY - the Usain Bolt advert seems to have helped them as well as the new brand makeover and innovative NPD - maybe Muller need to take a leaf out of their book?
- As well as Muller, Kingsmill are struggling, falling from No.29 to No.36 in the rankings and posting the steepest percentage decline across all brands.
- In 2015 Kingsmill was the 2nd biggest bread brand in the country and posted sales of £370m, however they have fallen badly with sales down to £194m (17.4% decline YOY). The fall seems to be related to the overwhelming demand for Own Label bread in the grocers as they combat the discount retail channel.
- There is no stopping Lindt at the moment though - they have climbed two places to No.26 and have posted sales of £277m (up 7.5% YOY).
- Quorn are also having a good time of it as the growth of the Vegan and Meat Alternative category booms. They have grown 7.3% YOY posting sales of £188m which see's them fly up to No.39 in the rankings from their previous position of 46.
- Quorn's success is not only down to category growth however - their new range of Ambient meals are flying off the shelves and their launch in Food to Go Sandwich's and Wraps seems to have gone pretty well too. They have promised to plough an extra £40m into supply chain this year though as they had lots of issues with stock in Veganuary!
So there you have it - the movers and shakers - and something not about bloody Covid-19!
Naturally, I am expecting these rankings to change due to our current situation - I am especially looking forward to see Andrex jump to Number One with all the stockpiling!
Here’s the 2020 rundown of Britain’s Biggest Brands. From 100 to number one, the leading brands in UK grocery are ranked by absolute value – featuring the year’s biggest winners, fastest fallers and everyone in between.Read the original article here
So... the world has gone totally pear-shaped and nothing makes sense anymore but I’m still really chuffed to see that @YorkshireTea has jumped up 10 places in @TheGrocer’s 100 British Brands. Well done to my amazing work family! https://t.co/9Y78KY57zx— dom (@domdwight) March 30, 2020
The biggest grocery brands in the UK ranked by value https://t.co/wwXNFJpX4X— The Grocer (@TheGrocer) March 28, 2020
2019 was a great year for Cadbury. Mars and Nestle have lost their way, with too many sub brands needing support to maintain sales.— Gary Linke (@garylinke) March 30, 2020
Tick for football partnership too with the Cadbury PL deal.
Britain’s Biggest Brands 2020: the top 100 https://t.co/LZpQoVJQ9V