I speak to you lovely Shopper Marketing bunch on a daily basis, (NOT forgetting you Trade Marketing lot, or you Customer Marketing crew too!)
I stumbled across this fab article, and thought it may be worth spreading this insight to you all.
Shopper Marketing on a tight budget? Looking at building relationships with a Shopper Marketing Agency? Read on!
Check out this list of some typical mistakes shopper marketers make. It is a compilation of testimonials, or “stories from the trenches” we collected over the years from seasoned shopper marketing executives. These folk have been around the block and dealt with the frustration and embarrassment of not getting it right on the first try. Their real identities have been hidden for their own protection (but there’s no judgment here! We’ve all been a rookie).
Read the original article here