With Bentley and Lamborghini having already launched SUV's recently, I didn't think it would be long until others followed suit. It looks like Rolls Royce are next to enter this space and going to be the latest manufacturer to battle for the new king of the ultra-luxury SUV segment.
I recall three years ago Rolls Royce CEO Torsten Muller-Otvos saying they had demand for this type of model. Personally, I associate Rolls Royce with the luxury saloon market and I will be intrigued to see how well this model will perform in the UK. We know these types of cars are particularly popular in the US, in the Middle East and increasingly in China
I have no doubt that the Cullinan’s system is going to have the latest-tech and I did read it is only the second new Rolls to use the all new, highly flexible “Architecture of Luxury” aluminium spaceframe, which sounds amazing.
Chief executive Torsten Müller-Ötvös said the new Cullinan, which will cost more than £200,000, was a "seminal" moment and probably the "most anticipated" Rolls-Royce ever. Bentley and Lamborghini have already launched SUVs, while Ferrari will follow next year. Automotive analysts said Rolls, which is owned by BMW, had to follow suit to keep up with changing consumer demand. The launch of the Cullinan, named after the world's biggest diamond that is part of the Crown Jewels, marks a shift away from the luxury saloon cars that Rolls-Royce is best known for. Mr Torsten Müller-Ötvös told the BBC its target group had changed significantly over the past decade.
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