In the spirit of #worldmeatfreeweek I had to write about this.
And what a week for meat alternatives. The Meat Free movement has slowly but surely been plucking away at the ever more environmental and health conscious consumer and both Sainsbury’s and Waitrose are leading the way forward.
With documentaries such as Cowspiracy and Vegucated being thrust into the limelight, I’m pleased some of the major mults are taking the opportunity to move with the times and offer more meat alternatives. Sainsbury’s has launched meat free brands such as Quorn Foods in the meat aisle and Waitrose has really stepped up to the plate, launching a dedicated Vegan section in 125 stores.
In my opinion, this is what the UK has been waiting for. There’s been a noticeable shift in consumer behaviours and a demand for more options and choice.
But don’t get me wrong…you just can’t substitute (and may well not want to) a 12oz Angus Steak with peppercorn sauce or a Bacon and Sausage sandwich for brekkie. But taking on board the added health and environmental benefits, I think we all should go out there and try a Vivera Schnitzel as well.
I’d love to gather your thoughts on this. Comment below.
The trial by Sainsbury’s – in 400 of its larger stores – is a first for the UK where products such as Quorn are traditionally stocked in the veggie sections. Last week, Waitrose became the first UK supermarket to add dedicated vegan sections to 125 of its stores, offering 50 new vegan products as the grocer increased its plant-based range by 60%.