Great tip from Marketing week columnist Thomas Barta this morning and a thought for the week.
We're constantly asked to find marketers who bring something different to the table, who "carve new ways of thinking" or "rip up trees" or can bring a different idea to the messaging or strategy table. Yet, more often than not the type of personality that ends up being successful is indeed a super close "culture fit" for the micro team they'll be working within.
Whilst getting the work ethic and team comfort factors are no doubt very important when hiring a new team member, Thomas raises an important point.
"In business, most teams lack a potent fuel for impact: diversity."
Great article, as are many of his. Definitely worth a read.
Next time you pick a team member, give someone a chance who’s your exact opposite. onsider an extrovert, if you are an introvert. A number cruncher, if you are an artist. A trouble maker, if you accommodate. Your skills are already here. Clones will help you get the work done. Diverse people will help you reach new frontiers. Don’t just look for people who ‘fit’, look for people who ‘add’.
Read the original article here