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Online or in person? Getting the right balance – a car buying quandary

By Oliver Church

As a result of the pandemic the way people purchase vehicles had to change as a matter of urgency. This lead to the monumental rise of the likes of Cinch, Cazoo & Heycar. These platforms captured the market at the optimum time, feeding on the inability of customers being able to access the dealer space.

Fast forward 18 months and the world is in a much different space (thankfully). The dealers are now open, so the consumer now has the choice. Will they retreat to the old ways or continue to utilise the many online platforms available these days?

The answer isn’t so clear as of yet. However, data collated by Motonovo has shown that there is definitely still an appetite for buyers to enter the dealer space before purchasing their vehicle. This can be seen more evidently in the used car market.

Only time will tell what the true/long term outcome with be. That said, there is no doubt in my mind that a hybrid model needs to be adopted to accommodate for everyone needs.

Almost two thirds of used car buyers expect to buy a used car in a showroom and talk to dealers face-to-face, a new study has found. It suggests that the move to online used car buying has eased in a post-lockdown environment. The research, from MotoNovo Finance, found that just 7% of buyers say they would purchase a used car completely online

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