Communication…the imparting or exchanging of information by speaking, writing, or using some other medium.

That’s the textbook definition.

But as time goes on, we seem to be losing touch with 2 out of those 3 components, speaking and writing.

Addressed letters sent via Royal Mail decreased from 12.2 billion in 2015 to 11.8 billion in 2016 and it’s highly likely that figure declined even further from 2016 to 2017. I mean, why bother sending cards through the post when you’ve got E-Cards making your life a hell of a lot easier?

Also, chances are nowadays we favour communicating with someone using our gadgets rather than the act of physically speaking. People – especially from a younger demographic (although I’m not including myself here!) – seem far happier communicating via text and email rather than speaking.  I do sometimes wonder if our Grandparents coped without mobile phones or iPads, why can’t we?! Is it just my perception or is it actually laziness, the use of email and text to communicate instead of actually speaking to each other? In my opinion the power of the spoken word wins hands down when you are trying to find out about someone or get to the bottom of something – its very easy to misinterpret the way something has been written, especially when all in ‘text speak’.

Fortunately, at PIE there is no email/text culture. If you want to speak to someone, you get up out of your chair and speak to them. Simple.

If you agree with what I’ve said above, this eye opening video shows just how much technology affects our day-to-day lives: https://www.youtube.com/watch?v=Qqa9RxxlBdw