Cadbury are coming up with a lot of trendy, innovative ideas lately including ‘Create your own chocolate bar’. And the latest trend they’ve come up with is a 30% less sugar bar…and I’m a tad sceptical.
I’m your typical ‘sweet tooth’ girl; put any sugary food in front of me and you’ll be my best friend forever! Nothing quite beats a mid-afternoon cuppa tea whilst delving into a perfectly refrigerated bar of Cadbury Dairy Milk. Am I right or am I right?
Now whilst I may be happy eating that chocolate, my hips definitely are not! As Kate Moss famously said “a moment on the lips, is a lifetime on the hips”, this is true and something I should probably try to follow by more often.
But not to worry! Cadbury are here to help a sister out with this new 30% less sugar bar. After 11 years fighting for this great bit of NPD, the wait is finally over. 32% of you can’t wait to try this product with a mere 12% of the nation not interested whatsoever.
For me, it’s all about the flavour. I’ll be intrigued to try this bar, but I can assure you if it doesn’t taste anything like the full fat bar…I’m not interested either.
#littlepickerswearbiggerknickers
#thinspiration
Mondelez International has unveiled ambitious sugar reduction plans for many of its treats, including Cadbury, Oreo and Maynards Bassetts. Cadbury Boost+ Protein, which will contain 12g of protein per bar, will launch in August 2018, with 32% less sugar than the standard Boost bar. From late 2019 Cadbury Dairy Milk will be available with 30% less sugar, offering consumers greater choice and helping them to manage their sugar intake.
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