Dyson, maker of high-tech vacuum cleaners and fans, has long been rumoured to be getting into the car game. That’s no longer a rumour, as the company has confirmed that it’s working on a battery electric vehicle with an all-electric drivetrain, to be launched by 2020.
Company founder, Sir James Dyson, revealed this week he’s investing around $2.7 billion in the project, adding that a 400-strong engineering team has been working on the electric car for the last two years at its U.K. headquarters in Wiltshire.
This news can only be a good thing for consumers…
Dyson is entering a crowded space that's becoming increasingly competitive, but that can only be a good thing for car buyers. This will lead to more choice amongst consumers and will hopefully drive down the price of what may be a very pricey market.
Over the past two years, Dyson has built an automotive team of 400 engineers, drawn from manufacturers including BMW, Aston Martin and Tesla, and they have been working on the secret project for the past two years at its headquarters in Malmesbury, Wiltshire. However, the car does not yet exist, with no prototype built, and a factory site is yet to be chosen. Sir James declined to give further details of the project. "Competition for new technology in the automotive industry is fierce and we must do everything we can to keep the specifics of our vehicle confidential," he told staff in an email.