It's official - The beauty parade has just turned into "possibly " the next biggest sales platform.
No longer just a brand showcase, by introducing the tagging feature, Instagramers will be able to seamlessly aquire their most coveted products with a simple click. Straight to purchase page.
In the bag.
For anyone that doubted the commercial credibility of Instagram, or the ROI, now might be the time to pay attention.
For me - better stop blogging and enhance our instagram profile!
For FMCG Marketers - Opportunity awaits.
“Shopping will give a seamless experience for users. They can go through Instagram without having to switch between apps and with a couple of taps buy the product.” It works like the current tagging option but instead of people, brands will be able to tag products. Followers will be able to click on a post and immediately see the name and price of the product; if they then click on the tag consumers will be brought to a more detailed page – with more product details, similar items and other shoppable posts from the brand – all without going into the product website. The ‘Shop Now’ link will go directly to that product on the business’s website. It takes a lot of friction out of shopping and will hopefully be an invaluable addition to brands’ ecommerce strategy.