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Like Kids in a Candy Shop - The New Consumer Car Buying Journey

By Oliver Church

The car buying process over the last few years has drastically changed. This can be seen clearly in Auto Traders most recent stunt. A bespoke vending machine was installed near Spitalfields Market, allowing the general public to instantly buy a new car on the spot via a contactless payment on their phone.

It has now effectively become as easy to buy a car as it is to buy sweets in a candy shop. This stunt is a clear sign of things to come, the consumer doesn’t have time to trawl through dealers to search for a car and then haggle with salespeople for the best deal.

How long till more of these pop-up style vending machine appear across the UK?  In Japan, they already have a 15 story car vending machine which allows buyers to select from a wide variety of luxury cars.

Is this the future for car buying?

A spokesperson for Auto Trader said: “Buying a brand-new car is an exciting experience, but it can often be tarnished by anxiety around haggling and knowing whether you’re looking at the right price. “So today we’re showcasing a real-life version on what can be found on Auto Trader; brand new cars at transparent pre-haggled prices that you can drive away today. “The only difference is that this Renault Zoe can be purchased at the touch of a card, testing London car buyer’s appetite for electric cars as well as a more instant car buying future.” The car vending machine is a concept that has been done before, notably by Carvana in the US.

Read the original article here
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